Narcissism as Liberation: Advertisements

26 09 2006

milk-ad.jpg Picture provided by http://ziyiforever.primenova.com/pictures/advertisements/008.jpg via Google image search. This advertisement is not using a women’s body to sell the product but it is instead selling milk with a milk mustache. Not using sexual innuindos or guilt-trip that advertisments typically use.

 

apple-ad.jpgPicture provided by http://images.macdesktops.com/Previews/DRbummerPreview240.jpg via Google image search. This one is just using what appears to be a normal woman and just text. She is covered and she isn’t standing in some sexy pose, it’s not using sex to sell the product. It’s probably just trying to persuade others to buy an Apple computer.

 

dove-ad.jpgPicture provided by http://www.campaignforrealbeauty.com.au/in-the-news/images/img-ad-campaign.jpg via Google image search. I know that this image is showing the female body in what can be perceived in a sexual way or like a conventional ad. However, I think the Dove ads are revolutionary because they are trying to appeal to the mass women saying that the way you are is beutiful. I don’t think they are trying to degrade women or guilt them into buying their products so that they can feel better. These ads are actually trying to help women’s self-esteem issues.


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3 responses

27 09 2006
kfitz

Hey Kyle-

I like your pictures. They were hard to find. Which I guess is sad in a way, because society is totally ruining lives, ya know? But I personally think you should have used this one: http://www.telegraph.co.uk/news/graphics/2005/08/28/wass28.jpg

(this would have worked better if you could see the picture. but… whatevs.)

Your roomie:
Kathy

(ps im moving out… just kidding)

4 10 2006
kkey

Kyle, I really like the pictures you found, especially the Dove one. I wish I’d thought of that for my advertisements, because Dove really does “celebrate” (haha for lack of a better word) the normal woman, not the America’s Next Top Model type.

4 10 2006
khj1202

I really like your first picture. Honestly, I never saw this picture before,
haha :)

anyway, I like your pictures you found.

p.s.: I also used Dove ad :)

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